MEET THE TEAM
ROBB NASH
FounderRobb Nash founded The Robb Nash Project and leads Canada’s movement for beard culture. He advocates for leather jackets in all seasons and all settings. He has spent decades hitting metal strings with a plastic stick and calls it music.
Robb follows Formula 1 closely and has strong opinions about every driver on the grid. He has the strongest opinions about George Russell. His full bio is coming soon, once he finishes the race.
THE BAND
ANTHONY ANDERSON
GuitarWe count on this visionary to define strategic priorities, allocate resources responsibly, and ensure every decision reinforces long-term value creation.
JARED FALK
DrumsJared Falk is a drummer, educator and entrepreneur. He is the Founder and CEO of Musora, the company behind Drumeo, Pianote, Guitareo and Singeo. Jared started out teaching drums and grew that work into a company that helps people learn to play music and keep playing.
Jared plays drums for The Robb Nash Project, bringing the show to young people in communities across Canada.
MJ DANDENAU
BassMJ Dandeneau is an Ojibway and Métis bassist from Winnipeg, Manitoba. Her work has earned a JUNO Award, a WCMA Award and a CFM Award. She has toured and recorded around the world with artists including Xavier Rudd, The Violent Femmes, Digging Roots and Crystal Shawanda. MJ has also worked as a tour manager, booking agent, sound engineer and producer.
MJ plays bass and hand drum for The Robb Nash Project and shares her love of Métis culture with young people in communities across Canada.
ADMINISTRATION
NICOLE HREHIRCHUK
Nicole spends half of her time teaching people how to say her last name. She spends the other half teaching Siri to say it. Neither is going well.
In between, she has led nonprofit teams from coast to coast for more than 25 years. She is collaborative, agile, adaptable, self-aware and a continuous learner. She also leads the TRNP team in correctly spelling Hrehirchuk, a skill most of us have not mastered. As Nicole likes to say, teamwork makes the dream work.
Chief Executive Officer
STEVE SMITH
Vice President, Strategic Partnerships and Creative Development Steve Smith is a Vancouver-based music producer and front of house engineer, with credits that include a Juno nomination, a US Billboard #1 and multi-platinum sales. He is a regular contributor to Live Sound International.
Steve has worked with Robb since 2007 and joined The Robb Nash Project staff in 2019. He builds partnerships with communities, educators and funders, and leads the project’s growth across Canada. He also mixes the show and runs production, from full-scale arena shows to fly-in shows in remote communities.
STACEY BOSCHMAN
Director, Finance and HRStacey keeps the books. She did not get along with our last accounting software, or the one before that. Nobody has asked her about the new one yet. Nobody plans to.
On show days, Stacey calls bus numbers over the radio with total precision. She hates radios as much as the rest of us. Our team is still working out what she hates more: buses in cold weather, or explaining, one more time, how to fill out an expense report.
GRIFFIN JENKINS
Manager, Events and Project DirectorGriffin believes every problem has a spreadsheet, and every spreadsheet needs a checklist. He holds a valid forklift ticket and has strong feelings about telehandlers. He wears a toque in every season and has never explained why. Please do not call him Spreadsheet. He will add you to a spreadsheet.
Outside the office, Griffin is a seasoned mosh pit veteran and the team’s leading expert in healing cracked ribs. He learned both skills at the same time.
GRANT SMADELLA
Corporate and Philanthropic PartnershipsGrant is good at selling things. He is a little too good at selling guitars he likes. He makes up for it by buying more guitars.
As a former radio sales manager, Grant knows how to ask for money. At TRNP he has expanded into asking for stools, chairs and benches. In Rankin Inlet he rolled his ankle moving chairs. He kept asking for more chairs.
AMBER WEISS
Student Experience CoordinatorAmber calls schools by the thousands to muscle, sorry, inform them into attending shows. Our team suspects she knows a thing or two about mosh pits. Somewhere out there is a heavy rock band Amber doesn’t like. She hasn’t met them yet. Heavy rock and mosh pits turn out to be the key qualifications for cold calling schools.
After every show, Amber stands beside Robb while he talks with students. She’s a trained social worker, so she knows exactly how your principal feels when she calls for the fourth time. She calls a fifth time anyway.
BOARD OF DIRECTORS
LEN PENNER
Chairman of the BoardWe trust this leader to synchronize production, logistics, and support functions, cultivating dependable processes that uphold our service commitments.
TOM HIEBERT
DirectorWe count on this visionary to define strategic priorities, allocate resources responsibly, and ensure every decision reinforces long-term value creation.
VINCE BOSCHMAN
DirectorVince Boschman is a Senior Portfolio Manager and Wealth Advisor with Boschman Wealth Management at RBC Dominion Securities in Winnipeg. He holds a Bachelor of Commerce Honours degree and the Canadian Investment Management (CIM) designation. He has also earned the Fellowship of the Canadian Securities Institute (FCSI), one of the highest distinctions in the investment industry.
Vince brings that experience to The Robb Nash Project as a Board Member, helping guide the project’s financial health and long-term growth.
JAMES BUHLER
DirectorWe trust this leader to synchronize production, logistics, and support functions, cultivating dependable processes that uphold our service commitments.
STEPHANIE GREENSLADE
DirectorWe depend on this engineer to transform conceptual requirements into robust technical solutions that integrate seamlessly with existing infrastructures.
STRATEGIC ADVISORS
JEFFREY ELLIOTT
Jeffrey Elliott is a Canadian media and digital entrepreneur and the founder of GlassBOX Television, where he helped build and launch specialty television and digital media properties.
Throughout his career, Jeffrey has worked at the intersection of television, technology, content and audiences, including senior roles with TSN and NetStar Interactive, where he was involved in the development of TSN.ca and other early digital media initiatives.
His work has been recognized with an International Emmy, a Pixel Award and a Canadian Screen Award for Digital Media Trailblazing.
Today, Jeffrey brings that experience to the Robb Nash Project as a Strategic Advisor, helping the team think about media, storytelling, digital strategy and how to reach more young people.
JEFF ROGERS
Jeff Rogers is a Toronto-based music and film producer, artist manager and tech growth advisor. He has managed platinum-selling artists, launched record labels and built marketing plans for albums, documentaries, streaming platforms and software startups. He also chairs the Dundas West Open Air Museum, which brings art into public spaces.
Jeff brings that experience to The Robb Nash Project as a Strategic Advisor, helping the team build connections and reach more young people.
EDUCATIONAL COUNCIL
LINDA POULIN
Former Director, Education for the Robb Nash ProjectDR. SHIRLEY R. STEINBERG B.Ed, M.Ed, Ph.D
Educational AdvisorCOLLEEN TESKE B.Ed, M.Ed
Educational Advisor